Hero Honda ready for festive season

ero Honda Motor Company, the country largest two-wheeler manufacturer, said it expected sales to revive in the festival season.

The two-wheeler industry had been hit the most with growth in sales falling in almost double-digit in the last few months on account of high interest rates.

Last month, Hero Honda posted a 4.98 per cent growth in its sales as against its rivals, Bajaj and TVS saw a 32.10 per cent and 56 per cent decline in sales respectively.

The company said that as some banks had announced rate cuts ahead of the festive season, it was setting the tone for good times ahead.

we are looking at the festive season and expect preponement of purchases. However, there are macro-economic conditions which have led to the decline of the industry,said Dua, Vice-President, Sales and Marketing, Hero Honda Motor, at a press interaction on the company reaching its 2-crore mark of production on Friday.